Range Rover · Lead-Gen Proposal
Test-drive demand · Dealership handover · UAE
Performance Lead Acquisition

Qualified test-drive leads for Range Rover — on a CPL model

We drive UAE in-market car demand on Meta, qualify it against real intent — a booked test-drive timeframe and emirate — and deliver ready-to-call leads (Name, mobile, email) straight to the showroom team to close. You pay per qualified lead, not per click.

CPL · pay per qualified lead Delivered: Name · Mobile · Email · Timeframe Showroom team converts
Private test drive at your preferred showroom Doorstep test drive on request The new Range Rover & Sport line-up Exclusive finance & trade-in offers Dedicated brand specialist

The workflow

Four steps from a Meta impression to a showroom test drive.
01

Attract

Meta paid social

The hook does the first cut: “Booking a test drive in the next 30 days?” Self-selecting purchase intent, so we don't need to ask it later. Runs broad across the UAE.

Hook = built-in intent filter
→
02

Qualify

2-tap quiz · our page

One question does the heavy lifting — when they want to drive — plus their emirate. Anyone “just browsing” or outside the UAE is screened out. Those who pass give their contact details with consent.

Timeframe gate → capture
→
03

Deliver

Qualified lead → dealership

Only qualified, consented leads are handed over — Name, mobile, email, timeframe & emirate — in real time, each tagged with its source & creative.

Real-time feed (API / portal)
→
04

Convert

Showroom sales team

The dealership's specialists call each warm lead, book the drive and close the sale. Weekly CRM reporting confirms booked drives & sales, matched back to the leads we delivered.

Weekly CRM report → reconcile

The qualifier — kept short on purpose

Purchase intent is pre-filtered by the ad hook, so the page only asks what the showroom actually needs to prioritise the call.
Q1 · THE GATE
When would you like your test drive?
Just browsingWithin 30 daysThis week
The one hard gate — a real, near-term test-drive window. “Just browsing” is screened out immediately.
Q2 · LOCATION
Which emirate are you in?
DubaiAbu DhabiSharjahOutside UAE
Routes the lead to the nearest showroom and confirms the person can actually attend a drive.
CAPTURE · CONSENT
You're in — where should the showroom reach you?
Full nameMobileEmail
Shown only after both gates pass. Collected with explicit, PDPL-compliant consent to be contacted about a test drive.
Qualifies · advances to capture Screened out — never delivered as a lead

Example Meta creatives · 300×250

The hook self-qualifies purchase intent; the CTA sends people into the 2-tap quiz. Directional mock-ups — final art to Range Rover brand guidelines.
RANGE ROVER4×4

Booking a test drive in the next 30 days?

The new Range Rover · private drive at your showroom
Reserve your drive →
T&Cs apply
A · Hook — intent-led
RANGE ROVERSPORT
Above & beyond

Experience the new Range Rover

Book a private test drive across the UAE
See availability →
T&Cs apply
B · Brand — aspiration-led
RANGE ROVER4×4

Exclusive finance & trade-in offers this month

Reserve a drive · a specialist handles the rest
Book in 2 taps →
UAE residents · T&Cs apply
C · Offer — finance-led

Where the filtering pays off

Illustrative shape — only near-term, in-UAE intenders are ever delivered to the showroom.
Ad impressions100%
Clicks to quiz58%
Pass timeframe gate30%
Qualified leadCPL
Booked test driveDealer

From click to delivered lead

Where each step happens — and what the showroom receives.
1
Qualify & capture · our page
Timeframe gate passes, then we collect name, mobile, email with consent.
2
Deliver the lead · real-time
Qualified, consented lead pushed to the dealership with source, creative, timeframe & emirate.
3
Showroom books the drive · dealer
A brand specialist calls the warm lead, books the test drive and works the sale.
4
Weekly reconcile
CRM report confirms booked drives & sales against delivered leads → billed per qualified lead (CPL).

Why it works for the dealer

  • Warm, ready-to-call leads — near-term intent & consent before a specialist ever dials.
  • No wasted floor time — browsers and out-of-market traffic are filtered on our page, not in the showroom.
  • Predictable cost — a fixed CPL per qualified lead, fully traceable to source & creative.

To confirm before launch

  • CPL rate & lead definition — the agreed price per qualified lead, and what counts as accepted.
  • Lead delivery & returns — feed method (API / portal) and the return/replace policy for bad leads.
  • Consent & brand — UAE PDPL consent wording, and creative sign-off to Range Rover brand guidelines.

Try the live flow

The exact experience a buyer sees on their phone — tap through it.